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Denim Days

Like Jean Octo? Meet Jean.

Denim with an attitude.

You’ve met Jean Octo. A denim installation with 44 tentacles.
Yes, 44. Apparently, eight just weren’t enough.

Now meet Jean. A fully denim-upholstered Se7en chair that combines bold design with serious comfort. And here’s your chance to make Jean yours. Enter your details below for a chance to win your very own Jean.

Your number? Only for arranging Jean's delivery if you're the lucky winner.

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Jean, the fully denim-upholstered Se7en office chair

Meet Jean. Denim with an attitude.

Made for people who believe their workspace should say something about who they are. Jean doesn’t blend in. And why should you? Wrapped in denim from seat to back, Jean turns an office essential into a piece of personality. Clean from the front. Full of character from behind. A distinctive gold-coloured denim seam adds the kind of detail you’d expect from your favourite pair of jeans.

Jean is more than good looks. Built with the comfort and ergonomic features you’d expect from our Premium class, Jean is designed to move with you throughout the day. Adjustable seat depth, seat tilt, lumbar support and 4D armrests let you fine-tune the chair to the way you sit and move.

  • Se7en
  • Se7en
  • Se7en
Se7en

Designed to support. Made to stand out.

Jean Octo, the denim octopus installation at Denim City
Florian Regtien at work on Jean Octo

More arms. More reach. More possibilities.

More arms. More reach. More possibilities.

Jean Octo is the art piece. Jean is the chair you can win.

Born from the 7 Denim Project, Jean Octo was created by artist Florian Regtien and curated by Miranda Lantink. The artwork transforms the Se7en office chair into an octopus. Its tentacles become an extension of the body, expanding movement, reach and possibility. The installation is inspired by an iconic self-portrait by Jean Cocteau, in which multiple arms and hands perform different actions at once.

Made from around 200 pairs of pre-loved jeans, Jean Octo brings functionality, imagination and reuse together in one unexpected form.

One chair. Different minds. New perspectives.

The 7 Denim Project is where different minds, creative perspectives and unexpected ideas come together. A creative laboratory where we experiment with an extraordinary material: denim.

By exploring, testing and reimagining what’s possible, new ideas take shape. From artistic creations like Jean Octo to experimental concepts that give denim a whole new purpose.

And we’re only getting started. One concept to keep an eye on? Under Cover. An exciting exploration of how denim could transform the look and feel of a Se7en chair.

Still in development. More to come.

  • Se7en
  • Se7en
  • Se7en
Se7en

We don’t just design chairs. We empower people.

Se7en makes dynamic chairs for active minds. Chairs that combine ergonomics with personality, and move with you while you work. Built for comfort, focus, creativity and movement.

Marathon sitter, creative wanderer or luxurious lounger? Every body works differently, and so does every mind. That’s why there’s a Se7en for every person and every way of working.

Se7en fits. Every body. And every mind.