7 denim project

7 denim project: launch during Glue from 17.09 until 19.09
Glue guided tour: See it. Feel it. Discover the story behind it
Happy hours: Join our Glue happy hours with DJ Cristel Ball

By Se7en X House of Denim X Florian Regtien

Curated by Miranda Lantink

During GLUE, Amsterdam’s three-day design event 17- 19 september, Se7en, House of Denim and multidisciplinary artist Florian Regtien come together at Denim City in Amsterdam and will launch a unique exploration of workspace design and sustainable denim innovation.

Curated by Miranda Lantink, the collaboration brings together Se7en, House of Denim and multidisciplinary artist Florian Regtien to transform the Se7en office chair into three distinct, layered interpretations. Denim becomes more than a material. It becomes a creative medium. From a conceptual art sculpture to tailored and laser-treated design objects.

The 7 denim project brings together high-quality craftsmanship, co-creation with emerging makers and the limitless possibilities of denim. The result: a fresh perspective on what workspace design can be.

Opening hours:
Thursday, September 17 | 11 AM - 6 PM
Friday, September 18 | 11 AM - 6 PM
Saturday, September 19 | 11 AM - 3 PM

Hosted at Denim City
De Hallen
Hannie Dankbaarpassage 22
1053 RT Amsterdam

Glue Guided Tour

See it. Feel it. Discover the story behind it.
Join an exclusive 15-minute guided tour during GLUE through Denim City and get a closer look at the world behind The 7 Denim Project. Discover the atelier, explore denim techniques, laser treatments and customization possibilities, and learn more about the story and sustainable vision behind Denim City.

Only a limited number of spots are available. Fill in the form next to this page with your details to secure your spot.

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Choose your moment

Which day suits you best?

Thursday 17 September
Friday 18 September

What time will you join?

4 PM
5 PM

Duration: 15 minutes, maximum 15 people per tour

Flexible? If your preferred time slot is full, may we schedule you at a different time?

Yes, please
No, only my chosen time slot

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4 hours. Good drinks. Better company.

Join Happy Hours with DJ Cristel Ball setting the mood, signature cocktails flowing and bites that go way beyond the usual. Come for a drink. Stay for the tunes. No sign-up. Just show up.

Thursday, September 17 | 4 - 6 PM
Friday, September 18 | 4 - 6 PM